Bella Cucina is a boutique approach to a line of authentic Italian ingredients. The approach for Bella Cucina involved high-end packaging that consumers would want to display in their kitchens.

I adopted a boutique approach to packaging, incorporating beautiful hardware that consumers would be eager to showcase in their kitchens. Drawing inspiration from Abruzzi, Italy, I infused the culture and cuisine of the region into Bella Cucina’s packaging and copy.