Mezclar artisanal
chili infused mezcal
Mezclar is an artisanal chili-infused mezcal. 'Mezclar' is a verb in Spanish that means 'to mix.' Inspired by mezcal's deep roots in Oaxaca, Mexico, Mezclar's packaging depicts the lush greenery of the region. Vibrant colors, imagery, and patterns were used to convey the robust and spicy flavors of the liquor. The hand-drawn label, along with custom typography, reflects the craftsmanship and unique visual identity of Mezclar.
INSTITUTION
Tyler School of Art + Architecture
INSTRUCTOR
Paul Sheriff
DELIVERABLES
Packaging Design
Illustration