chronic cannabis branding agency social media

20nine's sister company, Chronic, is a high-quality cannabis branding agency. Following a brand refresh, Chronic required a transition social media strategy and content planning that aligned with the new brand platform and visual theme.

After contributing to the ideation process for Chronic's new brand visual direction, I played a key role in developing a transition strategy and ongoing social media initiatives to position Chronic as an industry leader. The refreshed brand guidelines served as a guiding point for presenting thought leadership content and case studies through a proprietary lens.