THE PHILADELPHIA PHILLIES post season // red october

The Phillies’ 2022 season was unprecedented in Major League Baseball history. The first sixth-seeded team ever to make it to the World Series, as October progressed, the team made it to the Wild Card position, scoring unlikely wins in each division game until finally securing a spot to square off against the Astros in the playoffs. #RedOctober is a hashtag the Phillies had used before, but this year it took on new dimension as Phillies fans watched their team move towards the World Series for the first time since 2008 and the excitement and camaraderie took over city of Philadelphia.

After working so closely with the Phillies marketing team and the season theme we built together. Building off the regular season's style, we needed to capture the growing excitement of the fans and literally paint the town red. A cloud of red dust, a visual tie to the 2022 season theme, took over the foreground, and in-game, monumental celebration and action poses of players built up the hype.

In the height of Red October with high hopes and big dreams, we launched our initial materials. Stadium banners, billboards, bus wraps, Center City & City Hall takeovers, and social & digital assets of Red October flooded the streets and screens of every Phillies fan in the region. The 2023 Post Season was nonetheless as exciting. Making it to the post-season for the second year in a row, we built on the excitement of the previous year's post-season and the tremendous 2023 season run.