THE PHILADELPHIA PHILLIES 2022 SEASON CREATIVE

In 2022, the Philadelphia Phillies were coming off a Covid-shortened 2021 season and a disheartening player lock-out to start the year. They added new top-tier talent and wanted to launch into the 2022 season with renewed energy and fill the stadium once again with the roar of momentum. 20nine was asked to help build a visual theme for the 2022 season to match the all-star quality of the team they were building, with just three weeks until launch.

"Smash The Bell" became the rallying cry that boasted big bats and bigger energy. From concept to execution in less than three weeks, I helped 20nine ideate and execute the 2022 season visual system, season launch campaign, and marketing materials, in addition to ongoing creative support. Our team built robust guidelines that became a flexible system to carry the Philadelphia Phillies internal team through the season. It was a season to rewrite history for the Phillies, and the headline-driven, newsprint-inspired visual system was just the start. By creating toolkits, presets, and shared libraries, our teams merged seamlessly into one, just as the Phillies themselves began to gel together quickly.

We produced a cohesive launch campaign with impactful out-of-home assets taking over the city to energize the fan base. A City Hall takeover, Septa bus wraps, and digital billboards reinforced the message across town, while high-energy player pole banners surrounded Citizens Bank Park. Digital and social media templates allowed their internal team to seamlessly celebrate the team's rising energy and iconic brand across all digital and print media.