Symmetrio healthcare staffing agency

Symmetrio, a dedicated healthcare staffing agency, recently redefined its identity to mirror its dynamic personality and deep industry insight. Established by three industry professionals, Symmetrio excels in comprehending both employer and candidate perspectives, facilitating personalized placements—an approach seamlessly integrated into the company's new brand identity and website.

Embodying the values of bold truth-telling, Symmetrio navigates the complexities of healthcare staffing with a no-nonsense attitude and a commitment to the perfect placement for candidates and clients.

The rebranding process with 20nine involved a comprehensive overhaul, creating a new visual system from scratch that speaks more to their ethos as a brand. Symmetrio's brand heavily incorporates symbolism, evident in their logo's nod to the themes of threes, symmetry, and harmony. There is an emphasis on placing the client or candidate at the center of the conversation with the use of supergraphics derived from the logo itself. The color palette is bold while having a refreshing quality; it's fresh, modern, and balances sophistication with science. The brand's new photography direction focuses on moments of genuine authenticity. These elements were combined to craft their website, aiming to be a resource of information for their customers while standing out from competitors in the space with their unique service offering and approach.